Buffer provides users with a convenient way to collect and share Tweets, Facebook posts and other content automatically. The user can use the Buffer icon to add content to their Buffer. Users can also access Buffer features through mobile phones. The application supplies the user with analytics for each post they make, allowing the user to see which content performed the best and which was ignored. The user can visit their Buffer account and sort out all their Tweets each day. Posts are scheduled throughout the day so the user only has to visit once to set up all their posts. Users can save time and still share as much content as they want on their favorite social networks.
Buffer was founded by Joel Gascoigne and Leo Widrich in October of 2010. Many users have come to appreciate the way Buffer saves them time when setting up daily or weekly Twitter Tweets. The application allows users to store content they wish to share and schedule a post for it. The user can maintain the same quantity of posts but spend far less time returning to their account to make the post.
The main difference between Buffer and its competitors is the way its scheduling system works. The user adds their content and keeps it full so there is always something to post. Buffer gives the user fixed timeslots to work with rather than having them micromanage every minute or hour in a day. The user adds content and Buffer automatically posts it when the next timeslot hits. The user’s content is constantly being churned out and the user never has to spend any time working out a schedule for individual posts.
Buffer has a clean style with a refreshing light green color scheme that gives it just enough appeal to be personable. The menu options are clearly defined so users can easily find what they need and move on. The application manages to keep things simple without diminishing the value of the service it offers users. Overall, Buffer provides an inviting environment that includes a streamlined interface any user can appreciate.
Buffer keeps the user moving right along by providing the registration form directly on the homepage. The user can find the short form lingering in the upper, right hand corner of the Buffer homepage. The form asks for an email address and password. After clicking the orange “Sign Up Free” button below the form, the user is asked to choose either Facebook or Twitter. The user must connect to one of these accounts to complete registration.
All new users are given a free account that includes 10 updates in their Buffer, access for one Twitter and one Facebook account, free browser extensions, free mobile apps and the ability to use Bit.ly details. A Pro plan is available for $10 per month and includes up to 50 posts in the user’s Buffer, five social accounts, two team or member accounts and advanced scheduling tools. The Premium account costs $99 per month and includes unlimited posts in the user’s Buffer, unlimited social accounts, up to five team or member accounts and a direct line to the application’s founder.
Buffer is ideal for anyone who makes frequent Twitter or Facebook posts. The application covers a diverse clientele thanks to its three tiered subscription plan. Casual users can create an account for personal or infrequent use for nothing. Pro and Premium accounts provide a wide range of features and pricing that suits both small and larger businesses. Buffer is best for anyone who uses Facebook, Twitter or both.